click rate from the one hand that your website has been recognized by the user, users love your website, can bring value to the user, the search engine is to do will have the value of the content is displayed to the user, of course, to prioritize
creative writing better, more attractive, the higher the degree of matching and keywords, will increase the potential users, also will increase the click rate of
love Shanghai official keywords quality is mainly the following 4 aspects:
love Shanghai bidding keywords quality degrees by 3 to be expressed, 3 stars represent the highest degree of quality, a star and two star said that the quality is low, need to continue to optimize.
The correlation between According to the influence of
4. account history
these 4 aspects are complementary, the correlation and the creative level of writing well, click rate and account history will follow up, so we should optimize is the relevance and quality of creative writing.
for sex Shanghai bidding account optimization of a friend, must know the quality of how important, we will try various ways to improve the quality of key words to improve the quality of key words, why? Because of the need to ensure that our website is potential customers visit, we must ensure the ranking in the top 5, then what factors determine the site PPC? "Bid * quality degree is high, ranking the better, in order to get good rankings, we can not indefinitely increase bid, raise prices will increase the cost of advertising click on keywords, then we will focus on improving the quality of key words, how to improve the quality of key words? Jason & Wu Longjie tell you in detail how to improve the quality of key words.
of different industries is not the same as the number of keywords, some keywords industry may total dozens, thus better optimization, we put 10-15 keywords synonymous in a promotion unit, each unit extension 1 or more creative, creative and do unit keyword matching, so a total construction promotion unit 10 about it, 3 days after the online keyword advertising, real quality will be displayed, by screening, each unit of promotion 1 star 2 star words and words, and then transferred to the promotion of the new unit, and the corresponding new keywords > in the promotion unit
, creative to your site and, if not, believe that the user will not click on your ideas, such as your site is about the "car rental", and you set the keyword is "wedding photography", your website to show the user has no meaning, also won’t click.
click on the high rate, high correlation, creative writing level is high, with the increase of the promotion of the time, the account history of natural good performance.