what the traditional enterprise do network marketing for
2 followed by customer relations. In the 2B and 2C industries there is a big difference, that is, large enterprises rarely change suppliers. Customer relationships have been built relatively slowly, while maintaining a long-term customer relationship, building a brand is actually building barriers.
3 is business model innovation. There are business models innovation in the Internet, but also in the traditional industry. For example, the original enterprise, it may sell equipment for a living, now the industry has changed, and if you continue to sell equipment, you will face the risk of being eliminated. So I don’t sell equipment, I’ll give you the equipment, and I’ll split it up for you. As a result, customer relationships have changed from short-term to long-term, and business models have changed.
analysis from the traditional industry, generally a lot of enterprise products are their own brands or agents of the brand, from this point of view, these brands in the network marketing is easy to use network marketing to achieve lower level agents or similar Taobao small seller selling products. But here is the need to pay attention to the network of sales channels, products generally price must be lower than the line, and even some meager profits, it is easy to line under the influence of the price of the product sold out. So this is the traditional enterprise network marketing is to need to pay attention to. The other is now a large part of the enterprises or businesses have established their own B2C mall, this platform in the establishment of early need to invest a lot of money as the site of construction cost, website optimization and promotion expenses, manpower costs and so on, these are not the budget and the return period is relatively long, generally in more than 3 months, suggestions the traditional enterprise network marketing should not rush to participate in the pre start.
is at the end of this article summarizes when small sums up some traditional enterprises how to do network marketing, network marketing to keep up with the pace of development. That want to do network marketing of traditional enterprises in 2014 to do all kinds of analysis before, follow the trend is not necessarily a good thing, need to think about their own business whether it is suitable for the network marketing, what is the selling point and the core competitiveness of enterprises, to carry out the idea and target of network marketing is what and so on, these are traditional companies need to think about. If you do not understand the concept of network marketing and marketing ideas not finishing, analytical skills and methods of the wonderful variety of network marketing, the traditional enterprises to enter the Internet marketing costs will be very difficult to forecast. The following essay finishing some views on network marketing of traditional enterprises.
suit is not necessarily a good thing, but don’t try that is certainly not a good thing, from the Alibaba of major industry product sales and column division, the more popular is the product of clothing, food, daily cosmetics, agriculture, new toys, household appliances and other maternal and child class style and FMCG, seems to have no industry without moving to the Internet to do sales, so the traditional enterprise can search through the network to see if there have been network marketing counterparts to join the ranks, to determine their suitability for enterprises to do network marketing.
but the environment, agriculture and other industries are different. The logic here is business. Your project may not be the Internet, and your model may not be "2VC". In this case, your project will focus on cost, return, sustainability and scalability. So how do you make your business sustainable and scalable? I’ve had three things for years:
1, first of all, is licensing and licensing. In the environmental protection industry, a lot of things are done by license and license plate. We invested in a company, it gets the solid waste dangerous handling licence, which is actually a printing press, which means a province or a large area of solid waste must be sent to the local processing, low cost and high profits, this is the license barriers.
in my investment projects, the Internet has played a role in the development of the project, but in many cases, if you want to continue to tap the value of innovation and upgrade, the Internet seems to be stretched.
why do I use agriculture as an example? On the one hand, I invest in this project, and on the other hand, this industry is very traditional and representative. As we all know, in fact, after the industrial revolution, agriculture has been little affected by the technological revolution. The Internet has come into this industry and has opened up an industry chain of too long, so that manufacturers can directly make customers
Xia Ding capital is an investment company specializing in circular economy, energy saving, environmental protection and technological innovation. From the logic of investment, it is very different from the TMT industry. TMT is a single winner of the game, B2VC. In this game, you should be faster, faster than others, financial integration, faster than others. During this period, financing has become a core capability through "Huyou" and "Huyou" in a sense.
Abstract: you may be able to make Ma Yun on the Internet, but 99.9% of the people are dead. Everyone is an entrepreneur, do not think of becoming Ma Yun first. I knew Ma long ago, and if I did, I wouldn’t vote for him. Entrepreneurs back to the nature of business, small business, business is also very good, why must be a big business,
How to start
traditional enterprise network marketing
, don’t always think of "2VC"
Internet raging like a storm has come to an end in 2013, O2O marketing, WeChat marketing, group purchase and all kinds of marketing means smoke filled with dense network marketing hegemony a year of competition, only those who could not keep up with the development of the Internet in the traditional enterprise who stare eyes looked at Baba, peer competitors through network marketing to do business to be in full swing, obviously they already know they have a step behind the opponent, and this is the biggest difference between the Internet marketing is brought about by the side of a deserted house, one side is bustling, if not with the Internet network marketing pace, 2014 will be eliminated in traditional enterprises.