small ornaments can also let us look more beautiful, very good decoration material, decoration is not what big thing, but is very important for the beauty of the female friends, so market jewelry shop business is booming, because the female consumers have a great demand for it! So in the sales of jewelry, entrepreneurs have what secret? Xiaobian for everyone a simple summary of the jewelry store product sales three highlights!
in the face of the 180 billion market, many jewelry enterprises are eager for a fight, eager to turn all kinds of newspapers and magazines, on various websites, you will see a variety of accessories to join advertising investment, but who can win in this competitive environment? How to create a successful jewelry chain?
1, excellent product quality.
The importance of the quality of
products do not need to say more, although the general fashion jewelry and expensive gold jewelry, to a certain extent is "fast consumer goods" fashion, not necessary to achieve "constant", but does not represent popular jewelry can become a day". A brand of jewelry, consumers wear the first day out of the drill, second days fade, repair rate of up to 40% of the phenomenon. This quality is really hard to compliment.
2, the concept of environmentally friendly products.
it is worth noting that the concept of "green jewelry" will be the focus of future popular, metal material is widely used in the current domestic jewelry, prone to skin allergies, the content in foreign countries has the relevant provisions to strictly limit the related elements. Currently being developed in the jewelry industry standards, has been written into this content. It can be predicted, who first hit the "green", "green" concept, who will be able to win the next step in the competition.
3, the characteristics of the product personality.
for women, the United States has no end, fashion never fixed standards. This decision, the jewelry industry is a very strong fashion sense, in the update time of the industry, it is about the "fast fish eats the slow" speed war. In the material, for example, when the spring of 07 years, the silk ribbon jewelry material, the Summer Pop bead material, and now began to pop wood". Although the fashion who can not overall palm, but to create a distinctive personality of the product is every jewelry companies should do. To create a personalized products, attracting a large number of consumers, naturally led the fashion.
women are rare such a small commodity, so there is a big market for such goods, women wear jewelry may not be beautiful, but do not wear jewelry is not beautiful! What a good saying, ah, can be seen in the important role of women in the consumer market! Mastered the jewelry store product recommendation