for women, cosmetics can not be a lack of beautiful weapons, in fact, men can also use cosmetics. And there is a demand for the industry, and now many people are very focused on the development of women’s beauty market, ignoring the huge market and business opportunities for men’s beauty. In fact, many male friends, for their appearance very seriously, will choose some of the best quality products, to create a more attractive. Open a men’s cosmetics shop, but also very profitable. The following for men’s cosmetics shop marketing strategy, to introduce you.
ten set Jiangshan
products at the beginning of the development of larger enterprises, will be before the project requirements, product developers put forward the project report on the project, and the decision form of the meeting, listen to the person in charge of the project report (mainly the product concept, market positioning, target consumer positioning, price positioning, input output ratio, profit budget if the agreed period), said the project selection.
on the contrary, it can not be approved. However, as far as I know, the two or three line of domestic enterprises basically do not have this link, even if there is a system in the company, there is no implementation. In fact, most of the boss pat head decision. Because of the lack of this process, so that at the beginning of product development, there is a potential crisis.
Regardless of the size of the
store, we went to see the domestic brand of men’s cosmetics, basically copy level is almost the same, we can see from the packaging style Cleansing Cream men, mostly to change is to do an article on "MAN", whom to learn, to learn foreign brands. To be more accurate, we can see that NIVEA’s men’s cosmetics are the typical representatives of international brand marketing in china.
stereo innovation soon
products come out, it is necessary to sell the product through a certain channel. To make the most simple example, our product is like a well water, wells dug well, spring flow out, have to be sent to the consumer’s home. Then the water pipes are the channels we need.
in the previous section of the "ten" in one, is the channel. This channel, that is, our product sales channels, that is, we have just said, "water pipes". Channel design is reasonable, "pipe" and "water" and more, our products are selling fast. On the contrary, it will form intestinal obstruction, the impact of sales.
This choice as the market prospects of the project
business, so the industry can get more people’s attention, of course, the shop is not a simple thing, open a men’s cosmetics shop, there are many issues need attention, in the specific heat in the marketing process, there are many problems to be noticed. If you want to recommend