you network medical colleagues, you are good, I am Wuhan SEO alliance members Min Tao, since January 2011 officially entered the medical industry, and not much contact and understanding for the hospital network marketing before, but with their years of experience and site site SEO to operate, through continuous learning and practice the operation of nearly nine months, I began to understand some of the habits of the hospital network marketing and the basic operation of ideas, now share with you, the hospital network marketing is how to quickly and effectively carried out.
hospital network marketing main layout: its website operation, for promotion, advertising, word-of-mouth marketing, group purchase activities etc., let min Tao give you a detailed share in every hospital in the marketing of the network.
one, the site itself construction, content maintenance, ranking, SEO, etc., and then on this aspect to explain a few points:
1, about the website of the hospital, the article requires
as a hospital network marketing people know, medical website keyword is very much, and many words competition is more intense. The long tail word website is mainly used to super multi page ranking, the inside pages have ranking is also required conditions, site title, description, keywords or key words, the website is able to solve the problem of users (this is very important, related to whether the page can keep for a long time, and the whole page ranking) keyword density, do it, if the above are doing very well, has not been a corresponding ranking, then we should not consider doing under the chain of the
2, link construction about hospital website
mentioned above, medical industry keyword competition is fierce, want to get the ideal ranking, link construction (outside the chain, inside chain) is necessary. To control weight within the chain within the site, reasonable control site internal resources not only more conducive to the spider in the internal site and to crawl the site keywords ranking is a function; the chain for more external websites on their own website to vote and get the search engine’s approval, can get the search engine rankings is not recognized say
3, on the hospital website keywords choice, not
medical sites have a lot of words, some of the more is the industry’s top words such as plastic flow, etc. these keywords competition is very intense, don’t try to use new sites to do the ranking of the words, that will hit the hospital network marketing staff confidence. Keywords choice, we can maintain a new flagship area keywords, long tail keywords less competitive, step by step, according to the Baidu search advantage area, we put in key words to the first three, then in the search area on the first top words we also have great potential. In addition, we are in the optimization of keywords, we must have a plan, step by step to implement, from easy to difficult. This is important because…